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Humminbird PR manager during this time,В Larry Columbo, recalls: вЂњThe LCR 4ID became so popular that weвЂ™d build and ship the same day.

1 selling product in both the sport fishing and marine industries. Our byline was вЂIf itвЂ™s a fish, itвЂ™s redвЂ™.вЂќД«y 1987, the Humminbird LCR 4ID fishfinder became the No. The next year we came out with the LCR4ID.

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Our engineers then figured out how to make the display show fish in red. So, we went to Hitachi and brought home a recently-developed two-color display. Fishermen wanted a unit that could distinguish fish from the bottom, rocks, and other clutter. вЂњWe sent out questionnaires to every angler whoвЂ™d filled out a warranty card asking what they wanted in a follow-up unit. Then Humminbird went back to its pros and consumers to find out what would come next. We went from $6 million to $75 million in revenues within three years and grew from 0 percent to 48 percent market share, revolutionizing the industry.вЂќ One button turned it on and off and the other sequenced through features. Said Balkcom: вЂњWe introduced the first fish-finder that used a microprocessor to process signals, so we were able to display a chart-like appearance on an LCD screen that could be seen in bright sunlight with only two buttons on it. By 1984, they unveiled the LCR series, the industryвЂ™s first Liquid Crystal Display (LCD) fish-finder. Engineers were tasked to work on a display that could be read in bright sunlight. In the late 1980s, anglers were seeking the next generation of fish finding sonar. Sales numbers grew exponentially and an entire new market segment was born. The Super Sixty, which became one of the best-selling fishfinders ever produced, altered the trajectory of sport fishing forever.

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Through print, TV and tournaments, the team taught the average angler how to locate and catch fish faster, creating significant brand buzz.

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HumminbirdвЂ™s stable of pro anglers quickly expanded to include Bill Dance, Jimmy Houston, Hank Parker, Al Lindner, and numerous others. Before they knew it, they were creating serious demand.вЂќ Tom Mann was impressed and they started placing foil over the Heath Kit logo and selling the modified units to a buddy here, a buddy there. Hatched in a modest Eufaula, Alabama, garage-like facility in 1971, Mann and a handful of investors known as Allied Sports Company began modifying Heath Kits into the first Humminbird depth sounders.ДЇormer Humminbird CEO Jim Balkcom recalls: вЂњAround 1970 there was a Eufaula Hospital radiologist making changes to the electrical design of Heath Kit Depth Sounders to shield interference from the bigger outboards making their way onto bass boats.

Like many iconic American companies, Humminbird has humble beginnings. In 1974, his idea became the first waterproof fishfinder known as the Humminbird Super 60. His idea was for a waterproof depthfinder capable of operating faster to find fish quicker. Recognizing an opportunity was Tom Mann, a B.A.S.S. By comparison, depthfinder technology was crude. Comfort and functionality were embraced as necessities, not luxuries in bass boat design.

The 150-horsepower outboard was the standard.

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Here is the story behind that iconic product.Д«y the mid-1970s the bass boat revolution was revving at full throttle, and the Bassmaster Tournament Trail was the reason. The Humminbird legacy began long before the brandвЂ™s presence at the Classic, although it was the early Bassmaster tournaments that helped launched the most famous of all depfhfinders of the day. Like all Bassmaster tournament innovations, the average angler benefited the most by finding ways to catch bass in deeper water than ever before. Jack Chancellor relied on his Humminbird Super 60 to find bass on river ledges to win the 1985 Classic, and so did Charlie Reed the next year on the Tennessee River. One of the ClassicвЂ™s longest sponsors started an electronics revolution that redefined how bass were caught offshore.Дeep water patterns evolved from Classic wins, such as the famous kneel-and-reel pattern used by 1982 Classic winner Paul Elias, who fished deep river channel ledges to win the tournament. Between 19, the official sonars used in the Bassmaster Classic were made by Humminbird.